Chops: The Triumph of Experience

Chops is an ‘Expert Insider’ series, edited by Eoghan Nolan and Gerry McCloskey and featuring some of the liveliest minds around.

First up for the chop are:
Eoghan Nolan – Battle-scarred copywriter and survivor of a hundred pitches, shows the way to Utopia.
Roger Doyle – Godfather of Irish electronic music and newly appointed Sage of Aosdána, describes his working process.
John Fanning – Ireland’s brand luminary explores the point where a nation becomes a brand and evaluates brand Ireland.
Vinny Warren – From a private joke to a global phenomenon; a first-hand account of the making of a famous campaign.
Elizabeth Magill – One of our most sublime and accomplished artists on the immense power and presence of trees.
Mags McLoughlin – Instigator of one of the most intense fundraising drives ever, Mags became the ultimate agent of change.

Watch this space for a growing library of Chops.
Click an author’s name to read their Chop.